FTC Blogging Guidelines for Sponsored Posts

I just wanted to share a couple of links to the new Federal Trade Commission guidelines about sponsored endorsements on blogs which includes Mommy Blogs of course. These went into effect on December 1st this year.

An article explaining the new guidelines is here: http://www.ftc.gov/opa/2009/10/endortest.shtm

Some videos of Mary Engle with the FTC explaining more are here: http://www.ftc.gov/multimedia/video/business/endorsement-guides.shtm

Basically the rules seem pretty simple. I accidentally stumbled upon this information on a blog I follow (Mom-101) and am so glad she posted the information so wanted to pass along the favor. None of my posts have been sponsored but I would really be in a bind if I didn't know the rules and got into that side of blogging.

(This was not a sponsored post)